Schedule for Mobile Persuasion

Penultimate Version (so expect a few changes)

 

8:15 am          Get name badges & meet people

 

8:55 am          Welcome & overview

 

9:05 am          BJ Fogg, Ph.D.
                        Stanford Persuasive Technology Lab

                        “The Future of Persuasion is Mobile”

9:15 am                                 

 

Big ideas in Mobile Persuasion: Changing our politics, our environment, and ourselves.

(Speaker order may change.)

 

Sean White  – Columbia University

Expertise: Conserving nature with mobile technology

 

Marcus Yoder  – SVP, Veeker

Expertise: Using mobile video to change the world

 

Justin Oberman - Mopocket

Expertise: Using mobile phones for social change

 

Alex Kass,  Accenture Technology Labs

Expertise: Optimizing human performance via mobile coaching

 

Mike Liebhold  - Institute for the Future

Expertise: Forecasting the future of mobile experience

 

Panel discussion with speakers

 

 

10:30 am        Morning break

 

10:50 am                               

 

Design Issues in Mobile Persuasion

 

Moderator: Dean Eckles, Stanford University

(Speaker order may change.)

 

Rachel Hinman  - Adaptive Path

Expertise: Creating mobile technology solutions

 

Mirjana Spasojevic, Ph.D. - Nokia Research Center

Expertise: Understanding how people use mobile technology

 

Mor Naaman, Ph.D. -  Yahoo! Research Berkeley

Expertise: Creating a persuasive mobile photo application

 

Josh Ulm  - Adobe Systems

Expertise: Designing for mobile

 

Panel discussion with speakers

 

 

11:47 am       

                       

Games in Mobile Persuasion

 

Moderator: Nicole Lazzaro, XeoDesign

(Speaker order may change.)

 

Jordy Mont-Renaud -  Digital Chocolate

Expertise: Designing innovative mobile games

 

Steffen P. Walz - ETH Zurich

Expertise: Creating mobile games to motivate involvement with place

 

Ian Bogost, Ph.D. -  Persuasive Games & Georgia Tech

Expertise: Persuading people with video games

 

Panel discussion with speakers

 

 

12:45 pm        Lunch provided

 

1:30 pm         

 

Mobile Persuasion via Ads and SMS

 

Moderator: Zaw Thet  - 4INFO

(Speaker order may change.)

 

Eric Holmen - Smart Reply

Expertise: Marketing with mobile phones

 

Jason Morse - AdMob

Expertise: Motivating people to buy mobile advertising

 

Mark Brooks  - Mobile Dating Watch

Expertise: Explaining trends in online and mobile dating

 

Panel discussion with speakers

 

 

2:22 pm                                 

 

Mobile Persuasion in Health Today

 

Moderator: BJ Fogg, Stanford University

(Speaker order may change.)

 

Deb Levine - Internet Sexuality Services, Inc.

Expertise: Creating mobile services that change sexual behavior

 

Erik Damen, Ph.D. – Pam

Expertise: Motivating people to walk more using mobile technology

                       

Sebastien Tanguay -  My Food Phone

Expertise: Changing eating behavior via mobile imaging

 

Marion Zabinski  – Sensei

Expertise: Creating mobile solutions for weight management

 

Panel discussion with speakers

 

 

3:24 pm          Raffle + afternoon break

 

3:47 pm         

 

What’s Next in Mobile Persuasion: Insights from Health Innovators

 

Moderator: Kevin Patrick, MD, MS, UC San Diego

(Speaker order may change.)

 

Ian Smith  - Intel Research

Expertise: Creating insight into mobile health promotion

 

Sunny Consolvo – Intel Research & University of Washington

Expertise: Creating mobile technology to promote physical activity

 

Peter Boland, Ph.D. - BeWell Mobile

Expertise: Using mobile phones to improve health

 

Paul Hedtke – Qualcomm

Expertise: Distributing mobile technology for health promotion

 

(Speaker order may change.)

 

Panel discussion with speakers

 

 

4:39 pm         

                       

Global Mobile Persuasion

 

Moderator: Jared Braiterman, Ph.D., JaredResearch

(Speaker order may change.)

 

Elizabeth Goodman – UC Berkeley Information School

Expertise: Investigating how mobile imaging changes cultures

 

Ame Elliott – PARC: Palo Alto Research Center

Expertise: Understanding cultural issues in mobile design

 

Suzanne Thomas - Intel & EMPG

Expertise: Investigating mobile experience in emerging markets

 

Gabriel White  – Frog Design

Expertise: Designing mobile experiences for emerging markets

 

Panel discussion with speakers

 

 

5:26 pm                                 

                       

The Present and Future of Mobile Persuasion

 

Panel discussion

 

Susan Ayers Walker, SmartSilvers Alliance

 

George LeBrun, RuleThirteen

 

Jerry Michalski, Sociate

 

Kevin Patrick, MD, MS, UC San Diego

 

 

5:50 pm          Event wrap-up – BJ Fogg

 

5:55 pm          End

 

6:00 pm          Evening reception until 7:30 pm

 

 

But wait! There’s more . . .

 

Saturday        10 am to 4pm

 

                        Mobile Persuasion Barcamp

 

                        Stanford University

 

                        This event is free.

 

                        For more info registration: http://mobilepersuasionbarcamp.eventbrite.com